Over these last couple of weeks, I’ve been learning a lot about how to market myself in the 21st century. Let me tell you something straight away…it’s exhausting. The amount of media available through which to promote your brand is overwhelming, and it’s quite easy to become discouraged. I know some people who seem to have floated effortlessly to the top of their chosen fields, and I know some people who seem to have struggled every step of the way to achieve their dreams. Neither of these paths is right or wrong, they are simply paths, and no one path is going to be right for everyone. However, one thing I’ve learned so far is this: you will NEVER get anywhere you want to go in life unless you work hard. Seems to elicit a “well, duh!”, but honestly it’s amazing how easy it is to fall behind if you don’t focus. Once you make the decision to go into business for yourself, it is a never-ending rollercoaster of research, networking, brand development, tirelessly staying on top of social media, and still finding time to create new products (which is why you started the business in the first place!).
Following people on social media that I admire (especially for artists) and whose excellence in their work I aspire to has been vital for me. Not only to keep my standards high, but to connect with the vast community of artists on platforms like Instagram and Twitter. There are so many experienced artists out there who will be only too happy to give you some pointers, you need only ask! So if you feel like you’re drowning in these initial first months of small business development, know that you’re not alone. Take a deep breath, remind yourself why you began this journey, and press onward and upward. And maybe eat some chocolate.
I’ll be posting more on how to market yourself in the coming days. Now for some big news! I’ve been invited by West Elm Roseville to host a beginner’s weaving workshop at their store! If you’d like to come and learn a beautiful new skill, click here to pre-register. Every attendee will receive a lovely bag full of beautiful handmade tools they will use to create their very own woven wall hanging! Hope to see some of you there!